[Part I]

You have just received the most comprehensive and powerful search engine marketing report designed specifically for website owners. ‘Search Engine Secrets’ contains 11 of the most potent yet little known search engine traffic generating techniques you may ever see.

To achieve the highest level of success, it's important that you read the information presented a few times and follow the suggested steps carefully. The small investment will pay for itself many, many times over from the increased traffic, exposure, and sales you will generate from these techniques.

Here are the little-known search engine secrets to give you an almost unfair advantage over all those other Web marketers out there. As you read this report, we are sure you'll get excited about the additional traffic you will attract using these techniques.

11 Power-Packed Secrets For Using Search Engines To Build A Consistent, Steady Flow Of Traffic To Your Site

Secret #1

What to 'name' your site to draw traffic like crazy

The "secret" pulling power of the word "secret"!

The name of your site has a dramatic effect on the number of visitors your site receives. Let's do a brief exercise to see how this works. Let's say you are surfing and would like to find out more information about accounting, tax laws, and ways to save money on your taxes. Just below you'll find what a typical search would like if you were to search for "accounting" in a search engine. Take a look at the following website "titles" and determine which one of these sites you'd click on first.

1) Waterman, Jewel, Rathburn Accountants Home Page Statewide Financial Management. These pages are updated frequently. Check back often! This information is provided for accounting practices... 2) Frank's Accounting Practice Accounting Office Key Telephone Numbers. Accounting Office Reception - 8 a.m. to 5 p.m. 123-1247. Accounting Satellite Office. . . 3) Jealously Guarded Accounting Secrets The IRS Prays You Never Find Out! Here you'll discover 10 little known and rarely used tax deductions that the IRS would prefer you didn't know! Learn confidential, inside information by a savvy accounting professional who has firsthand knowledge…

Which one did you choose? Did you want to learn more about the Waterman Jewel, Rathburn home page? Or how about Frank's Accounting company? If you are like most people, you probably wanted to know what the jealously guarded IRS secrets were!

Of course!

Many websites on the Internet today have bland, boring names for titles, like the first two titles mentioned above. But the title is one of THE most important factors which determines if people come to your site!

When someone does a search on a search engine, your title is often one of the ONLY things that determines if that person is going to visit your site. The savvy, astute web marketers on the 'net today name their sites with exciting, provocative titles. Titles that get peoples attentions and literally "draw" them to their site.
Almost like magic.

Here is a way you can do this . . .

Most people LOVE to hear secrets and have an almost insatiable desire and interest to hear them. Check out the headlines of the largest circulating (Over 18 MILLION readers) weekly magazine the National Enquirer sometime. (Enquiring minds want to know!) Pick up an issue and you will receive a years worth of marketing lessons with just one sitting.

You won't find one issue that doesn't mention someone's "secret" diary, or a "secret" love affair that was recently exposed. A great deal of success of this magazine has had is due to letting their readers "in" on a celebrity's or other famous person's "secret". Work the word "secrets" somehow into your website presentation and you are sure to draw some curious, interested traffic.

Here are some other curiosity provoking words; these words conjure up images of somebody "letting you in on something" or "letting something out of the bag"

Very powerful.

Insider information!
Revealed!
Exposed!
Unconcealed!

People love to be let "in" on something, so offer your audience a juicy tidbit of information to let them "in" on, and you'll generate a lot of interest and visitors to your site.

Here are some examples that illustrate this idea:

Little known deductions that will save you thousands.
(for a mortgage company)

Pricing tricks furniture companies use to jack up your bill and how to avoid them.
(for a furniture dealer)

What burglars fear most.
(for a security company)

Secrets your teenager may be hiding.
(For concerned parents)

How to win in court (even when you are flat out GUILTY!)
(For a lawyer)

Dream jobs that don't get advertised.
(For an employment guide)

Confidential information that your (teacher, accountant, doctor, mechanic, etc.) is hiding from you.

Crafty tips pro's use to find the best real estate deals.
(For a real estate agent)

Beauty secrets that supermodels pray you never find out.
(For a cosmetics firm)

5 telltale signs your spouse is cheating on you.
(For a marriage counseling service)

Jealously guarded carpet cleaning marketing secrets.
(For a marketing package sold to carpet cleaners)

Financial Secrets that your banker doesn't ever want you to find out.
(For a financial advisor)

See how that works? Making your information play upon something that appears to be a "secret", something that is of immense interest to your target audience, will draw traffic like crazy. This is a very powerful, powerful concept. Get this concept implemented in the title of your web page, and you'll have an almost insurmountable edge that most website owners will never understand how to overcome.

Secret #2

List your important keywords more than once on your site!

Some of the major search engines will rank your website based on the relevancy of the keywords used in the search engine. For example, if your site sells Ray Ban sunglasses and the words "Ray Ban" are keywords listed on your page, your site will come up when a user searches for "Ray Ban". And the same for a competitive website with the same sequence of key words.

However, if you list Ray Ban not once but several times throughout your page, your site is more "relevant" to the search for the user and usually will get better positioning than the site who has it listed less times than you.

Secret #3

Another thing that will help your listing come out ahead of your competition (even if you have the same exact keyword) is by beginning the "title" of your site with an "A" or a number. Some search engines will alphabetize (by web page title) "ties" on keyword listings. So a website titled "Amazing Beauty Tips" will have a better listing position than a website titled "Vanessa's Cosmetics Tips" when the same keyword is resident on both pages. Try to figure out a way to name your site starting with a number or "A" and that will give you a difficult to overcome (and hard to detect for the average website owner) competitive edge.

Secret #4

Generally, the more specific you can be, the better. On the other hand, you don't want to use key words that are too unique, because no one will ever think to look for them. Use key words that someone who has never heard of you, but who would be interested in what you offer, is likely to search for.

Many Internet directories limit your description to around 25 words. So your description needs to be packed with appropriate key words. The more key words, and the more precisely they describe your Website, the more highly targeted traffic you're going to generate.

Your key words are crucial, and you only get one chance with each search engine. Here's a very effective technique that uses brainstorming, distillation and competitive research to develop a powerful list of key words.

Make a list of 50 words that describe your business. Just put down the first things that come to mind, until you have 50. Don't spend a lot of time worrying about how appropriate they are. Just do a little brainstorming with yourself and keep writing until you have 50.

Now, remove all the words that appear in the name of your site. (Your listing will include these anyway). Take the top 20 remaining key words and prioritize them, with the most important first.

Now, get online and to a major Internet search engine. Yahoo would be a good choice (http://www.yahoo.com). Try searching for each of the 20 words and keep track of how many listings you get for each one. Look at the listings you get back for each search, perhaps follow a few links, and see how the sites compare to your Website. This will give you a good idea of what your competitors are doing, and how they're listing their Websites.

Next, start searching for combinations of key words. Try combining the first two on your list. Try other combinations based on the numbers you got back for each individual word. Try each of your first few words combined with other words on your list. You'll probably discover some combinations that will give you more of an "exclusive" listing — combinations that only return a few (or no) other listings. If you find certain combinations that (1) would likely be searched for by your prospects and (2) don't return very many other listings -- by all means make note of these. These are called "power combinations".

You may want to change the priority of your key words based on what you find. So go ahead and re-prioritize your 20 top key words.

Now, you'll need to create several versions of your description.

First, try and create a description using all 20 key words. If you discovered any "power combinations" make sure that those words occur NEXT to each other in the description. Now, limit your description to 40 words total, using as many of your key words as possible.

Next, create a description that's limited to 25 words. Use as many of your highest priority key words as possible.

Finally, develop a 10-word description using your highest priority key words.

You now have several versions of your site description. Keep these handy.

It's a good idea to type them into a text file and have it available when going online to submit your listings. Then you can just cut and paste text into each Internet search engine's submission form. You'll want to do the same with the name of your site and your URL.

The reason you've developed several versions of your description is that different directories have different limits on the length of descriptions. Some permit unlimited descriptions, and others limit to just 15-25 words.

Also, there are other places and methods on the Internet for you to promote your Website, so some of your descriptions can be used in other ways, such as for classified advertising.

You can also use one of the descriptions you've developed on the top of your home page. Remember that the Internet search engines are out there looking for your page and you need a way to let them know how to describe it.